Yno — Yours Not OursYours Not Ours

Insights

Field notes from the quiet half of marketing.

Essays on brand, growth, AI search, and the practice of consulting without a spotlight. Published when we have something worth saying.

AI SearchJune 2026 · 8 min

Writing for the answer engine, not the search engine.

The prompt has replaced the query. Here's the editorial standard that survives both.

A slower newsletter.

One essay, monthly. Never a promotion.

Or begin a conversation instead